B/Mc Academy is the online home for physician relationship education from the Barlow/McCarthy team. Join us for teachings on Physician Relations, Physician Recruitment, Practice Marketing and Referral Development. We hope to use this site to help you stay on top of your game in the competitive healthcare market.

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Four Must-Haves for Physician Referral Development in a Specialty Clinic

This academy course is designed to address the unique challenges of referral growth in a specialty clinic. There is a growing trend for practices to actively adopt a referral development strategy. In this course we walk through the current market realities and your audience, then provide a framework and potential solutions. If you are being asked to support a specialty practice let this course guide you with real, actionable ways to make a...


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